π£ Marketing & contentFrom a real public post
Ask an agent why ad ROAS dropped (and check its maths)
AgentManus (in Meta Ads Manager)
IndustryE-commerce
CountryGlobal
DifficultyEasy
Tool costIncluded in Ads Manager
Saved (RM/SGD)None: a cautionary case
Source typeAgency review
1 Β· The problem
An e-commerce client's Meta ads return had fallen and the agency wanted a quick diagnosis.
2 Β· Agent setup
The agency asked the built-in agent to compare periods, explain the drop and propose a plan, then questioned its figures.
3 Β· Result
The agent gave a ROAS figure, then a very different one when challenged; the advice was generic and rated 1/5.
4 Β· Copy-paste prompt
Compare these two Ads Manager exports [period A, period B]. Show your calculation for ROAS in each, list the 3 biggest changes by campaign, and say what data you'd need to be sure.
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