Taylor's University cuts first reply from 80 minutes to 17
Average first response fell from 1 hour 20 minutes to 17 minutes year on year, reply rate rose from 71.5% to 79.3%, and chat enquiries converted to enrolment at 11% versus 2.7% for other online leads (vendor-reported).
1The problem
Prospective students message the university on chat apps and drop off if nobody answers while they are still interested.
2Agent setup
An AI agent layer answers and routes enquiries across chat channels and syncs leads into Salesforce for the admissions team.
3Result
Average first response fell from 1 hour 20 minutes to 17 minutes year on year, reply rate rose from 71.5% to 79.3%, and chat enquiries converted to enrolment at 11% versus 2.7% for other online leads (vendor-reported).
4Copy-paste prompt
You answer course enquiries for our college. Use only this programme list and fee table: [paste]. Ask for intended intake, programme and results, then book a counsellor call and log the lead with those fields.