🇲🇾 🎧 Customer serviceFrom a real public post
Tesco Malaysia's Messenger assistant handled 85% of enquiries
Between June and October 2019 the vendor reports 85% of enquiries handled by the assistant, a 13% drop in general enquiries to customer service and 4x more catalogue views than email.
Done withAiChatAiChat (Facebook Messenger assistant)
Reported outcome85% of enquiries handled; 13% fewer general enquiriesSource: Vendor case study
1The problem
The grocer wanted to move its weekly promotion catalogue off paper and reduce routine calls to customer service.
2Agent setup
An automated Messenger assistant delivered the digital catalogue, took subscriptions and answered questions such as store locations, promoted with click-to-Messenger ads.
3Result
Between June and October 2019 the vendor reports 85% of enquiries handled by the assistant, a 13% drop in general enquiries to customer service and 4x more catalogue views than email.
4Copy-paste prompt
Write a chat menu for my shop's weekly promotions: view this week's deals, find nearest outlet, opening hours, talk to staff. Include the subscribe message and an unsubscribe option.